Macro Systems Blog

The Google My Business application has helped business owners manage their online presence for some time now, having gone through numerous name changes in its time. Google has one final change planned for its application, however.

While there are gimmicks when it comes to technology in the small business (USB-powered staplers for example), there are many devices and technologies that have far more utility, although they may not seem to be applicable to all industries. One example would be the digital signage solutions that have risen in popularity. While they may seem to have limited uses outside of retail, there are plenty of ways to utilize them to your advantage.

Constructing a social media strategy can be difficult for the modern business. You don't know exactly how it will affect your business, and you also are aware that your competitors are likely using it. Let's look at how your organization’s social media practices can lead to success.

Authority. Knowing what your business does well, and using that knowledge, experience, and expertise to increase your company’s position within the market is more crucial for the small business today than ever before. This is because, from a competitive standpoint, the small or midsize business is not able to sport the kind of prices that larger firms can, and still make a profit. One way an organization can utilize this talent to increase the visibility of their offering is by using webinars.

How bad would it have been if we instead entitled this article, “Don’t Let Poor Grammar Effect Your Business?” Even though it would’ve been a clever way to make a point about the perils of using poor grammar in business, there would still be a lot of folks who would spot the mistake and write off our company as incompetent. Herein lies the power of using proper grammar.

Social media isn't just some fad used by teenagers and twenty-somethings. It's not only a place to share pictures of your favorite dish, your status about your spouse, or where you can get the best deal on the latest war video game. Social media is a virtual powerhouse in the business world as well, and as it continues to grow, you must find a way to harness its potential and utilize it to give your organization an advantage. Where should you begin on your journey to social media proficiency? The answer is easy: Facebook.

You may have realized that marketing and advertising tactics are shifting toward reaching mobile leads. Even superstar companies like Google and Facebook are delegating more marketing dollars to their mobile marketing budgets after a discovery that nearly one-fifth of Google's revenue comes from mobile searching. Here are three ways your company can start up your mobile marketing initiative.

With the holiday shopping season winding down, it's the busiest time of the year for data collecting companies that compile information on the purchases you make. Are you aware of the extent that your purchases are being tracked? Knowing about data collection may make you want to buy all of your presents with cash.

Your company's network may be your most important marketing tool. An intranet that is logically designed and well maintained will assist your marketing team in accessing and sharing relevant information. This marketing information is shared using network applications. Here are five of the most valuable intranet apps you will need to provide your marketing team with.

Chances are, you've sat through some really exciting and useful webinars. But, there's probably more of a chance that you've sat through some pretty dull ones as well. Have you ever considered hosting your own?

If websites are the new front door to your business, then what does that make your web hosting service? Your hosting service would theoretically be the neighborhood your business is located in. Therefore, even if your door is polished and your website content is good, a poor hosting service will detract customers like being located in the wrong part of town.