AR Progress

People have been talking about the oncoming AR trend for almost a decade now. Google Glass was supposed to dramatically alter technology, but because of security and privacy concerns, it has never come to pass. On the other hand, AR (Augmented Reality) is a growth market and applications for the technology are rapidly increasing. Below is a look at AR and what to expect from the technology in the coming years. 

What is AR?

Augmented reality is the act of adding information to reality via the use of cameras and displays in real-time. Some of the most popular use of AR thus far has been the mobile game Pokemon Go, and Snapchat and Instagram filters. There are also several businesses using AR in their marketing applications.

Advances in AR

The advances in AR have been mostly limited by the devices in which the technology’s applications run on. While it is possible to use a stand-up AR display on a smartphone, the limitations of the screen (under 7” for most devices) leaves users wanting a bit.  That’s not to say that there aren’t organizations looking for a way to incorporate AR in some manner. Here are some reasons AR is improving swiftly:

Faster Connectivity

AR has begun to find its footing on 4G LTE connections, but as 5G begins to be more widespread the massive amount of information that AR needs to function properly will be available. The higher bandwidth that is available, the better AR systems will perform. 

Superior Hardware

Hardware gets better and better with each New Year. Better processing, enhanced sensors, and efficient designs of face-up products have, and will be, a driving force in AR for years to come. 

Applications

A lot of different businesses are looking to AR to fill needs. Marketing agencies are starting to utilize AR in their marketing initiatives as it significantly improves customer engagement. AR is also seeing a large jump in the training and development sector as it offers information students and workers need to know, when they need to know it. It allows for hands-on training in several different industries. 

Reduced Costs

AR is becoming more commonplace. As a result, the cost of deploying AR systems is shrinking significantly. As the technology continues to get more applications and more devices that work with it, costs will continue to plummet. 

Augmented reality is the future of training and education, marketing, and information distribution. What do you think of AR?