The Internet is a fantastic tool that has ushered in an era of productivity and connectivity that we could only previously have dreamed of. Unfortunately, like every great tool, it can be used for darker, malicious purposes. In the Internet’s case, it’s used for anonymous illegal activity, like drug trafficking or selling data on the black market.
Every business owner understands that having a good reputation is paramount toward their success. Yet, some business owners may not fully grasp just how much the Internet influences their company’s reputation in today’s business environment. In order to find out what the people of the Internet are saying about your business, you have to manage your company’s online reputation.
Do you remember the days where you didn’t have the the Internet? Remember going to the library to research information, or using a phone book to find contact information for an important contact? These are only a few ways that the Internet has changed society.
