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Macro Systems Blog

Macro Systems has been serving the Metro Washington, DC area since 1997, providing IT Support such as technical helpdesk support, computer support and consulting to small and medium-sized businesses.

Modern Sports Rely Heavily on Analytics

Modern Sports Rely Heavily on Analytics

Professional sports has witnessed a significant shift in the way teams and organizations approach their strategies. Gone are the days when gut instinct and intuition were the sole driving forces behind decisions. Modern sports are increasingly relying on analytics to gain a competitive edge. Listed below is a look at the growing influence of analytics in sports and the ways in which data-driven insights have revolutionized the game.

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The Analytics Baseball Strategy that can Also Help Your Business

The Analytics Baseball Strategy that can Also Help Your Business

It’s almost summer, which means baseball is in full swing. The sport that many of us grew up on has recently gone through a major shift, one which small business owners can replicate to help their organizations. It came about via the use of data and today we’ll discuss how the national pastime has changed and how you can use the same strategies to help make your business better. 

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What Kind of a Story Do Readers Want? Big Data Knows

What Kind of a Story Do Readers Want? Big Data Knows

Sometimes it can be tricky to identify what will be popular in the years to come, but that doesn’t stop big data from trying. Cultural anomalies are particularly difficult to predict, but an algorithm is attempting to predict which modern novel will become the next big bestseller. Jodie Archer, author of an upcoming book titled The Bestseller Code: Anatomy of the Blockbuster Novel, takes a critical look at what makes something popular amongst consumers--particularly in regard to literature.

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Your Logs Hold the Secrets to Increase Network Performance and Security

b2ap3_thumbnail_keep_logs_around_400.jpgUsers log on and off your company's network all day long. You may think, "No big deal. It's part of the process." But data extrapolated from user logs is a big deal. It can provide your business with valuable information about network security and give you insight on how to improve operations.

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3 Big Data Solutions for Modern Businesses

b2ap3_thumbnail_big_data_help_400.jpgBig Data is an important part of any business. Without understanding trends in the consumer populace, how can you hope to sell your product? Unfortunately, many companies don't know how to handle big data, and this holds back their earning potential significantly.

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The Internet of Things Now Includes the Rainforest

b2ap3_thumbnail_this_is_big_data_400.jpgBig data is changing the way that the world works. Businesses are looking at big data to discover new trends in various industries. Additionally, big data is being applied to maintain the health of both humans and the environment, including the endangered rainforests.

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Macro Systems
3867 Plaza Drive
Fairfax, Virginia 22030