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Macro Systems Blog

Macro Systems has been serving the Metro Washington, DC area since 1997, providing IT Support such as technical helpdesk support, computer support and consulting to small and medium-sized businesses.

Using Too Much Data Can Impede Productivity

Using Too Much Data Can Impede Productivity

Productivity is the goa in business. Alas, there are so many interruptions in the workday, you have to capitalize on the moments where you’re in the zone. To get in the zone more frequently, and to measure the ability of workers to find their zone, companies have started using trackable systems fueled mainly by their management software-usually a CRM, but sometimes a larger, more integrated solution-to pump out metrics designed to give managers an idea how their teams are performing, and give them an idea about how to best utilize them. 

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Business Intelligence Making Strides With Small Businesses

Business Intelligence Making Strides With Small Businesses

When people talk about a business’ efficiency, it’s typically referring to the ability for the organization to bring a product or service to market quickly with a small amount of wasted resources. The prevailing theory is that an efficiently-run business costs less, makes more, and grows faster than one that is inefficient. With the way business is headed--that is, with smaller profit margins than ever before--boosting efficiency has become a core business strategy. In fact, in today’s technology-driven marketplace, there are many that would argue that the efficient business is the only good business.

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There’s an Important Difference Between Data and Information

b2ap3_thumbnail_information_data_400.jpgYou can’t have IT without information, you can’t have information without data, and technology is what creates data so that you can better use your company’s technology to increase sales. Got it? Understanding the flow of data can be confusing. It’s important to have a handle on it so you can leverage your data for the success of your business.

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Fact: USPS Makes $8 Million Per Year Selling Your Personal Data

b2ap3_thumbnail_data_mining_ups_400.jpgUnless you have been vigilant about covering your digital tracks, you’ve likely got your personal information floating all over cyberspace and it’s being used for who knows what. Most of this personal data is used for marketing purposes, but hackers like to get in on the data-collecting action too. Being aware of how your personal data is collected is the first step towards getting a handle on it.

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Macro Systems
3867 Plaza Drive
Fairfax, Virginia 22030