You could argue that social media is the defining feature of the information age. It has changed the way people communicate, market their products and services, and it has brought a litany of problems into public focus. Social media also currently costs many organizations billions of dollars a year in lost productivity. Below are a look at the pros and cons of social media, and how your company can put yourself in a net-positive position regarding the technology.
It's inevitable that employees will bring their mobile devices to work, even if the boss bans them. Instead of worrying about these workers wasting time during the day, try turning those devices to your advantage. There are more tools out there than ever before to not only add smartphones to your workflows, but to make them profitable and valuable for your business.
While small businesses can obviously benefit from technology, they can also bite off more than they can chew, which can result in a dangerous increase in costs. A responsible business owner will avoid this temptation and prioritize the solutions they need over the ones they want, creating profitability and generating capital needed to make other improvements.
