You may have realized that marketing and advertising tactics are shifting toward reaching mobile leads. Even superstar companies like Google and Facebook are delegating more marketing dollars to their mobile marketing budgets after a discovery that nearly one-fifth of Google's revenue comes from mobile searching. Here are three ways your company can start up your mobile marketing initiative.
If you haven't done it already, then on the very top of your 2014 to-do list should be upgrading from Windows XP. Microsoft has scheduled to end support for its popular decade-old OS on April 8, 2014, which is only a few short months away. Here are five tips that will help you with upgrading from Windows XP.
One of the most significant signs that a small startup company is on its way to becoming a mid-sized business is when operations require more than one workstation. Whenever the founder of a company starts their business on their own, they will often do so using their personal computer. As the business grows, a computer network will be needed.
By now, the advantages of using a cloud-based solution to backup your company's data are well known. It's easy to use, scalable, and cost effective. However, not all cloud-based backup solutions are created equal. There's still a level of risk, albeit a small one, that comes with cloud computing. It's important that your cloud service is thoroughly explained to you.
The entire purpose of equipping your business with technology is to save you money while making you money. When technology costs you more money than it should, you will want to change your tech situation to better suite your needs. This is an example of the classic money management strategy, "only pay for what you need."
So you have yourself a big television. With the right hookups, you can turn your TV into a powerful business tool for your conference room. To get the most out of your conference room TV experience, you can cut the cord entirely and go wireless! Here's how you do it.
Due to Twitter's popularity, it can be difficult to establish a significant presence on the social media giant. To succeed, you have to grab a user's attention immediately when they visit your page. Having an dynamic background image will help improve your chances of landing a new Twitter follower. Here's how you do it!
There's a computer security threat so menacing that not even the best security technology can stop it. It's called psychology, and it's used with email phishing scams to trick users into overriding their security solution. The only way to stop this threat is with common sense, and unfortunately, there's no app for that.
The freeze of winter is hard on everyone and everything, especially windows. Seeing that on Tuesday, 90% of the US was literally frozen due to what meteorologists are calling a "polar vortex," we thought this would be the perfect time to talk about how to prevent your Windows from freezing with managed IT services!
The final quarter of 2013 saw an immense amount of hype around the latest trend of wearable technology. In 2014, it's looking like the hype will pay off as more wearable technology products are hitting the shelves and becoming available to consumers.
With the holiday shopping season winding down, it's the busiest time of the year for data collecting companies that compile information on the purchases you make. Are you aware of the extent that your purchases are being tracked? Knowing about data collection may make you want to buy all of your presents with cash.
It has finally happened, the bots have taken over. While robots have yet to enslave humanity, bots have taken over the Internet, accounting for 62% of all web traffic. Is the bot takeover something you should be concerned about?
2013 might go down in history as the bridge year between high-end handheld electronics and wearable gadgets that offer enhanced flexibility and access, but for now, the best electronics for communication, collaboration, and convenience are the handheld computers that we've learned to lean on. Below are some of the top smartphone options on the market.
New York Times tech column writer, David Pogue, recently presented a TED talk, in which he suggested his top ten time-saving technology tips. Each of David's tips were incredibly simple, but understated and carry the potential to save tech users time and effort. Do you know about these time-saving tips?
In parts one and two, we shared tips on how to search the web. By now, you should be able to hone in your Internet searches and find almost anything you're looking for, but you can't yet call yourself a Search Master.
For most small business owners, your average week includes several moments where you look at your expense sheet and search for ways to cut costs and improve the profitability, and thus, the sustainability of your company. Around the holidays, when business picks up for everyone, some small businesses run into problems that stunt their net profitability. The inability to spend the money that larger companies can will often result in handcuffing a business' ability to compete.
The value of professional services is that you can contract someone a reasonable fee to do something that you don't have the time or skill to achieve on your own. If you work in the service industry, this is your business model. Outsourcing the management of your IT to Macro Systems is a classic example of a professional service that can save you money.
What do you do when you have more electronics than power outlets? If you're like most of us, you will get for yourself an inexpensive power strip and keep plugging stuff in. This may work for your kitchen appliances, but with your computer equipment, you will want something more heavy duty.
All that stands between a hacker and your sensitive information is one puny password. You may think that your password is uncrackable because it has served you well all these years, but the reality of the situation is that an experienced hacker can break almost any password. Here are the most popular methods.
